:: SEO - WHAT IS SEARCH ENGINE OPTIMISATION?
Search Engine Optimisation is the process of making a web page highly relevant for certain key words or phrases. Successful Search Engine Optimisation helps a web page gain top positioning on spider-based search engines like Google for the optimised words and phrases.
This definition is the average of all most commonly used definitions on the Web. The aim of SEO in simple terms is to get visitors to your web pages through search engines by making the content of your web pages relevant to people’s searches. The key word here is “content” – the text on each of your web page(s).
There is a lot more to SEO than the simple definition above. Some of the most important elements and how to apply them you will learn in our SEO seminars for Managers.
The way you should look at Search Engine Optimisation is to think about the goals of search engines like Google. Here’s Google’s stated goal:
“Google's mission is to deliver the best search experience on the Internet by making the world's information universally accessible and useful.” (Google, http://www.google.com.au/intl/en/profile.html)
Aligning our website with the goals of search engines allows us to bypass a lot of technical detail and aim straight for the target. In simple terms it’s about giving the search engines what they need. In the case of Google, it’s all about delivering “best search experience” with “useful” information. If your website can help with that, then Google is interested. But isn’t that what a good website should do anyway?
Looking at it this way, the target of SEO is no longer the search engines themselves but the end customers, the searchers (visitors or web users). Going straight to the target, we can bypass the technicalities and focus on the key aim. If we can satisfy the end customer, then we will have satisfied Google’s goal. With this in mind, it’s easy to see why some websites are always ranked higher than others on Google – they simply deliver “useful” information, well. They meet Google’s objectives.
Even Google says, “Make pages for users, not for search engines” (Google, http://www.google.com/webmasters/guidelines.html).
Best Practice SEO - otherwise known as "white hat" SEO is studying the Search Engine algorithms and using accepted and standard SEO practices to create outstanding sites with relevant content, to boost the credibility of the Search Engines. Best Practice SEO sees the Search Engines as assets in Internet functionality and works to establish patterns and practices to insure their relevancy.
A relevant Search Engine like Google can both make money, but help to make other businesses money with both its Adwords and Adsense programs. At our seminars we will also touch briefly on how to set up and manage and adwords account and the advantages of Adsense as a marketing tool.
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