:: SEMINARS IN SPAIN: SEO FOR MANAGERS
Unfortunately most Managers and small business owners know little to nothing about Internet Marketing. They intuitively know that using the internet as a marketing tool can substantially increase their business. So he looks in the local telephone book and calls one of the numerous web design companies listed. They get they brain drained by having to listen to a presentation about HTML, Java, Flash SQL and more. The web designer shows him a couple of pretty web sites he did for other companies and extracts money from his victim, sorry, from his client.
Now the Manager or web site owner waits and waits some more. Months go by and every day he gets more frustrated and asks himself why he bothered spending money on a web site.
Sounds Familiar? What went wrong?
Web designers and web developers are just that: designers and developers. Once they have finished a website they are off to develop another site leaving the previous one unattended!
Web designers are no sales people nor do they have a marketing background. They simply do not know how to market anything including a web site – it’s not their job.
Here comes the worst thing: Web designers do not want to know how SEO really works! Why not? Because they would have to admit that most of their work is pretty useless – hence they don’t want YOU to know either. They have the finger on the trigger of that gun pointing at your business.
In the daily sales routine the account executives at Clever Marketing in Spain do hear this story every day when approaching site owners to offer search engine optimization services. Clients do not understand why their website does not get them any return on investment because nobody told them what is really important and why.
This is why Clever Marketing in association with IAFA Tours S.A is offering a two day seminar for Managers about the all important questions:
How do I make sure people find my website, and respond to it.
Everyone has heard the promise: “I will get your web site listed at the top of the search engines”. Here is the truth of the matter: It doesn’t matter at all if you are top of the list! What does matter is, how many visitors are looking at my pages, not just the home page and how many of them convert into sales?
On our seminar we will not bore you with all the technical talk you heard before nor will we make silly promises. Here is what you will learn:
1. We will tell you in simple terms what Internet Marketing is really about.
2. We will give you the ‘weapons’ to defend your business against the people that take advantage of your limited knowledge.
3. We will tell you all the ‘bull’ that is out there, all the pitfalls and nonsense – you may have heard it before, if not you will!
4. Internet Marketing is ‘Information Marketing’, you will learn the all important difference between online and online marketing.
5. The basics of SEO – in simple terms. You will learn the basic elements of an optimised website.
6. The importance of links, how to get them and why
7. The search engines change periodically to adapt they system to new situations. Learn about the most recent changes and what might be ahead.
Get ready for the Internet challenge in the relaxing atmosphere of Marbella , far away from all the stress of your office. Enjoy yourself whilst making an important step that might change your business.
This site was created to give you an overview of a new incentive created by IAFA Tours S.A and Clever Marketing Internet S.L.: SEO Seminars in Marbella
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