:: THE EVENT - CONTENT OF SEMINAR
On your arrival day we will welcome all participants in the hotel bar area with a welcome cocktail and some typical Spanish tapas. We will take that opportunity to answer questions you may have and you can schedule individual appointments with your account executive upon request..
The welcome cocktail is scheduled for 8.00 PM on Wednesday.. The actual seminar sessions start at 10.00 AM Thursday and Friday. Find here a brief description of the individual sessions and the time schedule. Participants are asked to advise us if there are particular sessions which they do NOT want to attend . On Saturday there are no sessions scheduled which gives you the opportunity to enjoy a day off on the Costa del Sol.
Content of the Seminar
Day one (Thursday):
What are the right Key Phrases?
If you target the wrong phrases all your SEO efforts are useless. It is of paramount importance that you know what key phrases your potential customers use, to find products or services you offer. It is equally important to know, how many other sites compete with you for the same phrases. We will show you how to identify phrases worth targeting and how to find these all important niches.
Web Design Basics - Internet Marketing is Information Marketing
Learn the crucial elements of professional web design. How to create a credable web site which people respond to. We will show you why Internet Marketing is substantially different to traditional advertising and will give you valuable tips how to improve your own website. In this section we will use web sites provided by participants.
Coffee Break
On Page Optimisation
How to make a web site search engine friendly. Learn about the most important aspects of a well optimised site. What are titles, headers, meta tags, keyword density, text link navigation and more. After this session you will finally understand what your web designer is talking about.
Lunch Break
Optimisation of Dynamic Content
What is dynanic content and why is it a challenge for Search Engines. Learn about database driven websites, online shops and real estate database set ups and how to use your product descriptions as unique content and how to get traffic with optimising your database content.
SEO DATASOFT Introduction
Presentation of a revolutionary invention of Clever Marketing Internet S.L. New software which turns your dynamic content into static HTML pages you can link to and pre-optimises the newly created pages.
Questions and Answer
Open forum, questions answered from the floor and answered by the pro's.
Second Day
Page Rank explained
The importance of inbound links. Recent Google updates changed the way webmasters set their linking strategies. Find out what changed and how to increases your Page Rank. Also learn about the importance 'anchor text' as a tool to get rankings in almost all search engines.
Adsense - How to do PPC
Basic introduction of how to open an Adwords account and how it works. Learn about bidding on keywords, choosing keywords and managing multiple campaigns.
Lunch Break
What not to do
Very often SEO is not just about what to do but more importantly what to avoid. Learn about stumbling blocks such as flash sites, frames, java script navigation and others. We will also show you which techniques are called black hat SEO and why you should avoid them.
How to choose an SEO firm
Want to outsource your SEO? We will explain how to choose wisely an SEO company.
|
Articles Archives
